What in the world is a press release?

Photo Credit: Raluca Marie Wolfski via Compfight cc
Photo Credit: Raluca Marie Wolfski via Compfight cc

Does the word press release scare you? Well don’t worry because they actually aren’t that bad! According to Bill Stoller’s website PublicityInsider.com “A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.” The beginnings of a press release start with an attention grabbing headline. The headline should be of few but powerful words that bring the reader in. Under the headline is a subhead. A subhead is a more in depth explanation of the article at hand. The third step is to actually write the body of the press release. Feel free to add quotes to increase the validity of the release. The last aspect is to add a sentence or so describing your company and your position with it.

Recently I read an amazing article on linkedIn by Mihaela Lica Butler called “Do You Have a Media Release Protocol?”

She shares some insightful tips on how to write an effective release :

1. My favorite tip is to use photos as an enhancement. The more “exclusive” a photo is the happier a journalist will be.

2. Always include a media kit

3. Prepare the person you interviewed with any follow up questions that may come up

4. Assign a media spokesperson

5. Remember there is ONE central message

A big thanks to Mihaela Lica Butler for writing this article. It has helped me a tremendous amount and I hope it serves you as well. Read her article here http://everything-pr.com/release-protocol/245946/?goback=.gde_58031_member_273982278#!


2 thoughts on “What in the world is a press release?

  1. odom3511 says:

    I like the idea of adding a picture to the press release. It adds some flavor and takes some of the boring plain Jane out of it. I also thought that the five tips you mentioned from that article were all really good ideas and effective tips. I think I would say that the addition of a picture is my favorite tip out of the five you have mentioned.

  2. missbrogan93 says:

    Alexis, you have posted some great tips that I hadn’t found yet. The tip about how there is one central message is good to keep in mind when writing a press release. I also liked the mentioning of a subtitle. I now feel a subtitle is more important than I originally thought.

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