Campaigns are a given in the world of public relations and no campaign is complete without several hours or days or weeks (or months) of planning.
Planning goes beyond a SWOT analysis and a GOST outline. There are several elements needed that one would not even think of until it was too late.
Do not fret this blog post was created to help you succeed. Here are 5 things to remember when planning a campaign.
- Timing is everything – You will have to rely on people at some point in the campaign and that means you’ll have to rely on other people’s schedules. If you need to schedule a venue on a certain day or maybe a video shoot you need to do it as soon as possible.
- Don’t be afraid to follow up – Yes, you are relying on other people’s schedules but you also have to stay on task. It’s not rude to send a follow up email if someone doesn’t respond within a timely manner.
- Enhance – As you progress through the planning process you’ll think of ways to make the campaign better. It might be adding a social media contest or maybe it’s deciding a different way to measure your results. Enhance the campaign as much as possible. If you are working with a GOST outline you can always edit it until it’s printed and put into the campaign portfolio.
- Ask for what you want – The initial planning stage is for brainstorming big ideas and then bringing them to life. Sometime the big ideas are attainable but only if you ask for what you want. The worse that could happen is someone says no and you modify your idea.
- Dream big – The best ideas come from people who aren’t afraid to dream of crazy possibilities. If you have big ideas you can take steps to make them happen. If you want to the president of your school to be in a video endorsing your campaign you can make it happen with a strategic plan.