PR powerhouse and Gold Anvil award winner, Ron Culp, said that the number one thing employers look for is excellent written and verbal skills.
That shouldn’t come as a surprise to anyone. The day you enter a Kindergarten classroom you learn how to craft comprehensive sentences. For some this education continues all the way until a college writing class and then you are on your own. Hopefully, you can remember everything you’ve learned about writing the last 12-13 years of your life on top of everything else you’re supposed to know in life.
Thankfully, PR people have it made. We write almost every day. We are the masters of sentence structure, spelling, and grammar right?
We are not. Since my time as the Agency Director for Inspired Strategies Agency, I have graded countless blogs. I have re-read my own blogs. We need grammar training in the workplace.
- Back to basics – There are so many different styles of writing; APA, MLA, A.P. (S.O.S.) and it can get confusing. A grammar workshop helps you identify what the basic elements of that style are. For example, oxford commas are not required in A.P. style.
- One track mind – At any one time there are a million things running through our brains. Very rarely do we have time to concentrate on perfecting one thing. Grammar workshops allow that time and space needed to focus on the task at hand.
- Muscle memory – The skills you learn in a grammar workshop stay with you long after the fact. It’s kind of like muscle memory for your brain (which is mostly grey matter). Once you practice using correct grammar and punctuation it’s something you can no longer ignore. It changes the way you think about structuring sentences. It subconsciously challenges you to choose better words to form a sentence. It shapes you into a professional with excellent written and verbal skills.