State of Social

“We started writing on walls and we are still writing on walls.” That was a quote from Jeff Marcoux, CMO Lead of Microsoft in his presentation “Future Trends in Social Media.” Last week, I had attended the Midwest Social Media Conference at Illinois State University. A conference dedicated to sharing the latest social media trends, […]

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“I am freezing my eggs”

How do you get people to talk about a controversial issue like freezing your eggs? You get America’s favorite guilty pleasure to support it. Yes, I am talking about The Bachelor franchise. Six days ago I was scrolling through my Instagram feed when I was intrigued by a post from season 19 Bachelor winner, Whitney Bischoff. […]

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The Oscars, Junior Mints, and Research

What do roasting celebrities, political commentary, and junior mints dropping out of the sky have in common? I’ll give you a hint. It’s Oscars season and with it come endless opportunities for RESEARCH. Yes, you read that right. I said Research. The Oscars could not happen without endless amounts of PRIMARY and SECONDARY research. Primary […]

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