The Oscars, Junior Mints, and Research

What do roasting celebrities, political commentary, and junior mints dropping out of the sky have in common? I’ll give you a hint. It’s Oscars season and with it come endless opportunities for RESEARCH. Yes, you read that right. I said Research. The Oscars could not happen without endless amounts of PRIMARY and SECONDARY research. Primary […]

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The Power of Storytelling

It’s that time of year again when we all gather in the living room and watch the Super Bowl. Some watch the actual game, some are there for the halftime show, and others like me live for the ads. Some of the most memorable ads are a little bizarre and a whole lot funny like […]

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5 Things Katie Rich’s Mistake Teaches us about Personal Branding 

Beloved Second City alum and Saturday Night Live writer was suspended “indefinitely” for tweeting about Donald Trump’s youngest son Barron last week. January 20, 2017 Rich tweeted, “Barron will be this country’s first homeschool shooter.” Her tweet sparked negative responses soon after. She deleted the tweet and deactivated her account. Later in the week she […]

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Nasty Women Making History

On Jan. 21, 2017, history was made. The New York Times estimated that 470,000 people attended the Women’s March in Washington D.C. alone. One hundred and ten cities in the United States organized a Sister March to protest Donald Trump’s presidency. This may have been the biggest grassroots campaign in history. This march provided an […]

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